YU® intends to revolutionize the Italian insurance system. The ambitious mission is supported by a revolutionary branding based by:
Preforated typography to communicate the respect for the nature. More
For Marco Cantù’s “Delphi 2007 Handbook” book cover I duplicated the birds using the Fibonacci sequence.
Nothing represents relation between nature, computer science and mathematics better than the Fibonacci sequence.
Delphi in 2009 adds Unicode features so birds becomes Y and some similar glyphs.
In Delphi 2010 the new great feature is gestures so birds becomes gesture signs.
I redesigned the graphic identity with a custom font and signage system for the Al Hamra Complex in Kuwait.
My client, Duccio Grassi Architects, is in contest with SOM (Skidmore, Owings & Merrill) of New York, that designed the Al Hamra Tower near the Complex
I designed the site using an interface resembling the design of the well known work of my client, the store for Max Mara in Soho NY. Some parts of the structure are hidden to clean the space visually.
ducciograssiarchitects.com (live from 2007-2010)
The prestigious fashion mark wanted a functional site where the user arrives quickly to interesting info. The loading time is very short for a photographic site.
Awarded as shocked site of the week at Macromedia.com
cpcompany.com (live from 2001-2007)
cpcompany-corporate.com (live from 2008-2010)
For this project I have designed two custom fonts: CP Company™ and CP Company Flash™
The logo become a design object as representation of the concept of mixed medias. The object functions as invitation, pass and viral marketing subject. This identity design is for Mixedmedia, a manifestation of digital art, architecture and electronic music planned for 2005.
My pourpose for this competition is minimal and ironic:
Milan = dome = vertical segments = dynamism = Milan
The declination use slogan against the city, as unusual manner to invite tourists.
the tshirt of this project.
|••••|• molto.fm||Molto FM logo
Molto FM was a project of online radio of Molto Recordings.
My concept for the logo is to reinterpret the symbol of volume, designing it using typographic symbols. The red part of the logo is composed of symbols found in all fonts. Circles are represented by the "bullet" symbol (shift+.) and the bar is made by the symbol, "bar" (shift+/).
The revolutionary idea is that the logo can be realized with any font and no pictures are necessary, so changing the way it looks while the structure remains the same.
1999, Sartoria Comunicazione commissioned me the design and programming for the Mandarina Duck website - www.mandarinaduck.com (live from 1999 to 2003). An open request was to convey the right mood of MD, thru peculiar traits of the brand like play, innovation, color, dynamism and fun. To animate in a playful way the web pages I used moving cubes that rotate suggesting a third dimension in the visual space.
Expanded Music is a record company in Bologna and publish electronic music since 1980's.
My work for Expanded Music is, above all, to design the artworks of the mixcases for djs.
|Search for Art
’Search’ is a Sartoria Comunicazione magazine.
In 1999, Sartoria Comunicazione, with the support of Mandarina Duck, set up an art contest called ’Search for Art’.
I was called to make the online version of the issues.
Sud Consumi del Nord game
‘Prodotti del Sud Consumi del Nord’ (Southern Products Northern Consumption) is a campaign sponsored by organizations not affiliated with the government (called ONG, whose aim is to help co-operative societies located in under-development countries) such as COSPE and the Italian Ministry of Foreign Affairs. The objective is to educate students towards a critical approach to consumption.
Choosing a chocolate bar from a co-operative society whose members have been fairly paid, avoiding in this way to by from the multi-nationals is what critical consumption is about, while helping poor and under-developed countries.
I proposed COSPE to create a game involving students and making them play the role of a poor african farmer. As in real life, any choice of the poor farmer would have made him to inevitably succumb in an economical perspective.
In short an ‘anti-multinationals’ game. Watch it (Italian only)