FSD for YU®
| YU S.p.A. is a company founded in 2011 that deals with insurance intermediation.
YU's mission is to become a reference point for the purchase of insurance policies in Italy. People who stipulate a policy through YU know, finally, what they are signing up and know that what they have purchased is the best protection available on the market thanks to the immediate comparison with hundreds of different insurance companies around the world. All this is made possible by the use of a highly innovative platform. |
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| The name YU I found the name for this company in 2007. It’s an abbreviation of the word YOU and means “this company represents you”, “it's like you would do on our behalf” |
YOU ▸ YU |
| The YU logotype YU is not monolithic but adapts itself to customer needs. In the same way, the YU logo is not monolithic: in the word YU, the U letter is always typographic but the Y letter is adapting to the context where it’s used generating an infinite number of combinations. Some examples: YU logo for office sign ▸ Y created through the shadow of two tubes inserted into the wall |
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| YU Logo for website Y built with standard HTML radio buttons watch better |
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| YU logo for letterhead in Word and OpenOffice Y created with a photo of 3 staples |
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| YU logo for letterhead Y made by drilling additional holes to the A4 standard ones |
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The YU typefaces
The fonts used are Sys™ to communicate on a formal level,
and the custom font YU Write™ for informal and friendly tones.
The combination of these fonts creates typographical rhythm.
The fonts used are Sys™ to communicate on a formal level,
and the custom font YU Write™ for informal and friendly tones.
The combination of these fonts creates typographical rhythm.
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I designed a lot for YU
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